Our journey from sourcing and extracting flowers to launching our own brands now available across the world has indeed been a beautiful one.

From Ahsan to iCAN, we have always stayed true to our promise of delivering great value without compromising on quality, ethics and our vision.

With JASS as the umbrella brand, SFP now has more than 1000 active products that are sold across India, the Middle-East, parts of Africa, Europe, America and Australia

The other major brands include Tara, known for its hair oil;

Kashmir Snow, a moisturiser launched in the year 1923 and bought by SFP after the original owner “walked in, offered the brand to us and said I will only sell this brand to SFP”;

Silent Valley, a range of aromatherapy products; and

iCAN, a range of deodorants

Ahsan, a range of Attars and Oriental fragrances, is still our largest selling single brand since 1992. And a market leader in its category globally.

The new ranges including Girlfriend by HIM and Saturday Night are the latest to join the family.